Zum Inhalt springenSuccessful storytelling — practical tips from a PR expert
Telling stories — is as old as humanity.
Its modern form, “storytelling,” is a phenomenon that dominates blog articles, social m
edia posts and other microcontent. Every good corporate presence, every post needs a good story. I explain how in my article “Successful Storytelling,” published in 2017 in the collection “Ideas for social media and online marketing” by Gabal Verlag.
Stories fascinate us, whether legends and fairy tales, personal anecdotes or Hollywood films. They are also the best way to convey information — stories simply stay in our memory better than bare facts.
I offer tips on how businesses can use storytelling effectively to arouse curiosity , evoke emotions and build customer loyalty build. Compelling stories are retold and shared. The best stories are personal. A look behind the scenes makes your business human and authentic.
The internet offers ideal opportunities to tell and share your story vividly and engagingly. But how do I start? What should I watch out for? My article offers concrete strategies for creating a successful story, from the idea and structure to the right wording.
Weave your story and inspire your fans to carry it out into the world!
About the collection
The collection from Gabal Verlag provides an overview of everything that matters across the broad field of social media. Alongside me, nine other authors contribute on topics including employer branding, Facebook for small and medium-sized businesses, personal branding and successful networking on XING. Most of the aspects discussed are timeless, making the book a valuable resource tomorrow and beyond.
Learn how to use social media successfully for your career or business. Order the book through amazon.de or directly from us.
edia posts and other microcontent. Every good corporate presence, every post needs a good story. I explain how in my article “Successful Storytelling,” published in 2017 in the collection “Ideas for social media and online marketing” by Gabal Verlag.
Stories fascinate us, whether legends and fairy tales, personal anecdotes or Hollywood films. They are also the best way to convey information — stories simply stay in our memory better than bare facts.
I offer tips on how businesses can use storytelling effectively to arouse curiosity , evoke emotions and build customer loyalty build. Compelling stories are retold and shared. The best stories are personal. A look behind the scenes makes your business human and authentic.
The internet offers ideal opportunities to tell and share your story vividly and engagingly. But how do I start? What should I watch out for? My article offers concrete strategies for creating a successful story, from the idea and structure to the right wording.
Weave your story and inspire your fans to carry it out into the world!
About the collection
The collection from Gabal Verlag provides an overview of everything that matters across the broad field of social media. Alongside me, nine other authors contribute on topics including employer branding, Facebook for small and medium-sized businesses, personal branding and successful networking on XING. Most of the aspects discussed are timeless, making the book a valuable resource tomorrow and beyond.
Learn how to use social media successfully for your career or business. Order the book through amazon.de or directly from us.