I look forward to hearing from you.
post@lilit-kommunikation.de
All areas
Strategic communication for demanding situations
PR & Social Media in Germany
Practical, individual coaching and training with Marietta Gädeke – built around your real situation and the impact you want to achieve.
Marietta reviews every request personally and confirms the date and format.
Focus
Knowledge that becomes confident action.
The course combines academically grounded models with realistic practice. Participants work on their own cases, receive precise feedback and develop solutions they can apply directly.
Learning objectives
What participants develop
Train realistic situations
Act with confidence
There is no second first impression – and no second chance with bad public relations. Lilit offers decision makers in start-ups & organisations strategic PR planning and social media in Germany. We consult you in how to enter the German market via social media and in how to make a more effective use of social media in Germany by paying attention to cultural needs and differences. Avoid pitfalls like unintentionally triggering historic trauma, awkward wording or unattractive value propositions for German customers. We will help you understand your customers better and find the right wording for your PR and social media endeavors! Our team supports you in your strategic media planning and we consult & execute your professional social media strategy. Whatever your needs – Lilit finds the suitable solution for you. We offer entrepreneurs & start-ups:
- Strategic media planning for the German market
- PR & management of contacts to journalists
- Social media management
- Key messages & stringent storytelling for German customers
- Strategic argumentation in campaigns & crises
- Avoidance & management of shitstorms in social networks
Our Lilit teams brings the right mix of communication expertise and intercultural competence to the table. We look forward to work with you, to find you the right strategy which will make your German clients get involved with your brand, engages them in meaningful conversations and turns them into loyal customers. Lilit brings positioning and strategy to your PR and social media approach with strategic empathy.
Interested in intercultural differences and its impact on our behaviour? Then check out our blog posts:
- In The NSA-outcry: why Germans care so much we venture into historical reasons for the additional need for privacy, which many German customers show.
- In German culture: Why do we complain so much? we take a look at differences in big and smalltalk among Germans and the underlying cultural reasons.
Upgrade your communication with social media in Germany. Write us a message and set the public focus right where you want it. 
Didactic structure
Analyse. Practice. Transfer.
- Clarify the situationGoals, roles and communication dynamics become visible.
- Test strategiesRealistic exercises create space for precise feedback.
- Secure transferConcrete next steps connect the course with daily practice.
Next step