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Strategic communication for demanding situations
Media Training
Practical, individual coaching and training with Marietta Gädeke – built around your real situation and the impact you want to achieve.
Marietta reviews every request personally and confirms the date and format.
Focus
Knowledge that becomes confident action.
The course combines academically grounded models with realistic practice. Participants work on their own cases, receive precise feedback and develop solutions they can apply directly.
Learning objectives
What participants develop
Train realistic situations
Act with confidence
Managers, executives and political players work in the media’s spotlight. Press events & interviews can be stressful: Journalists‘ questions demand spontaneous reactions, the public eye is scrutinising the candidate’s confident appearance and key messages often get lost. A confident interaction with journalists takes practice & insider knowledge. Especially when it comes to crises, tough decisions and unpopular topics, there is a need for strategic empathy to influence public opinion & journalists in a positive way. Lilit enables you to counter these pitfalls and to place your own agenda in the center of attention. Tailored to your needs, our Media training can cover the following areas:
- Acting confidently in front of the camera
- Using videos in social media campaigns
- Knowing the pitfalls of journalistic inquiry
- Using strategic argumentation in interviews
- Placing key-messages in the media
- Setting the agenda & influencing public opinion
Use the findings of media studies, film studies, media effects research and our Lilit expertise in journalism & persuasion for your own success. Experience the Lilit Media Training and contact us for an individual training appointment.
Didactic structure
Analyse. Practice. Transfer.
- Clarify the situationGoals, roles and communication dynamics become visible.
- Test strategiesRealistic exercises create space for precise feedback.
- Secure transferConcrete next steps connect the course with daily practice.
Next step