Zum Inhalt springenPublic relations in election campaigns
How do I persuade voters and journalists?
14 and 15 March will be exciting for politicians! The intensive phase of the election campaign is approaching. This raises the question of how communication and public relations can be used to win votes.
In cooperation with Akademie Biggesee , the open two-day seminar “Public relations in election campaigns: the intensive phase”, on 14–15 March, is aimed at local politicians who want to optimise their communication with citizens and the press just before the campaign. Behind the title lies a look at various aspects of campaign public relations:
- The basics of traditional press relations
- News selection criteria
- Writing effective press releases
- Social networks, or social media: Facebook, Twitter & co.
- Websites and the internet in election campaigns
We discuss the purpose and pitfalls of press releases, the fight for media attention and the opportunities and traps social media offers. But we do more than talk! In practical exercises, you take on the role of journalists, create your own Facebook and other posts, and learn what matters in online storytelling. Enjoy the beautiful countryside around Biggesee while getting your political work on target. Book now and secure your voters‘ full attention. For questions about the content, I will be happy to help!
Registration is handled directly by Akademie Biggesee.
Our programmes for local politicians and campaign teams
Interested in one-to-one coaching for persuasive campaign appearances and speeches or on self-marketing? Or training for your local party branch? Through seminars on election campaign strategies, rhetoric and success on social media we offer professional support so you can reach your voters and put good local policy into practice! Read what other participants say about our seminars here.
Curious about our Lilit strategies?
Then get started with our article on the most important strategic tool in campaign planning! Or explore our concrete case studies on social media use during #btw17, the 2017 federal election, on Facebook, Snapchat, Instagram and Twitter!
In cooperation with Akademie Biggesee , the open two-day seminar “Public relations in election campaigns: the intensive phase”, on 14–15 March, is aimed at local politicians who want to optimise their communication with citizens and the press just before the campaign. Behind the title lies a look at various aspects of campaign public relations: